American Eagle Outfitters lures customers into fitting rooms with help of beacons

In the old days, a door-to-door salesman knew his chances of making a sale multiplied if he could talk his way into a home. For today’s retailers, a critical step is getting customers into fitting rooms. Once a customer is trying on a product, she or he is much more likely to make a purchase. American […]

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Publicado el 15 de October del 2014
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