‘Firing’ the customer and other cringe-worthy behavior hurting trust in smart devices

Here’s how not to build consumer trust in smart devices known as the Internet of Things. A recent news report describes how the inventor of a smartphone-enabled garage door opener called Garadget, funded through the crowdsourcing platform Indiegogo, got annoyed when a customer experiencing trouble with the app posted an angry comment on the company’s community board and, later, a 1-star […]

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Publicado el 06 de abril del 2017