How Atkins bucked the downward trend in frozen food sales

Literally and figuratively, frozen food is not a hot business. The meals are cold and sales are down. Consumers are shifting to fresher options. So the frozen food aisle may seem like the last place you’d seen innovation in your local grocery store. Yet Atkins Nutritionals has somehow defied the trend. Its frozen meals were […]

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Publicado el 26 de June del 2015
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