Imagining the potential of a Google AdWords for the physical world

Advertisements in public places come in one variety: one-size fits all. Signs, posters and billboards are generally the same no matter who you are. This is an inherently wasteful model. It brings to mind the John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” […]


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Publicado el 26 de February del 2014
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