Rapper Snoop Dog has launched a new lifestyle website, MerryJane.com, and he says it’s going to to become the online encyclopedia of everything related to cannabis.
"There are so many people in the closet, and we are giving them an opportunity to come out of the closet and just admit they like to smoke," the rapper said.
"I’m a smoker, my name is Snoop Dogg, and I’m a stoner."
Speaking at the TechCrunch Disrupt SF event, Snoop Dogg and Merry Jane co-founder Ted Chung explained that the site will include a database of curated dispensaries and the various strains of cannabis that users will be able to search.
The website will also focus on news associated with the business and politics of the cannabis industry, including developments in legislations and policies.
"I wanted to create a platform that will take this [pro-marijuana] movement further by creating a destination where people could find fresh content," Snoop said.
A whole pot platform
Merry Jane will also play host to a range of its own web series’ through it’s YouTube channel, like cooking shows, celebrity interviews (including Seth Rogen and Miley Cyrus) and a show that focuses on a person’s first time smoking weed, called Deflowered.
It’s a pretty massive undertaking for a site that’s dedicated to all things marjiuanna, but Chung says the demand for such a site is already there.
The website has launched today, but is currently only be open to beta testers, with full public access to open in the coming weeks.
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