What happens to tourism when Apple starts naming its products after national parks

It’s been a good year for Yosemite National Park. After the world’s biggest tech company decided to name its operating system “OS X Yosemite,” it sent a wave of free advertising to the California park. The data seems to show that this simple, gracious branding strategy had a meaningful impact on one of America’s most cherished […]

Por Administrador
Administrador del Sitio
Publicado el 08 de July del 2015
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