When incompetence is pure brilliance: J.C. Penney’s sloppy tweets grab spotlight

Here’s a look at five ideas that could affect how we live, work and play. Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0 — JCPenney (@jcpenney) February 2, 2014 1. Sloppy tweeting as a marketing gimmick. Two poorly-typed tweets from J.C. Penney earned more than 41,000 retweets during the Super Bowl. […]


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Publicado el 03 de February del 2014
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